In the competitive world of window profiles, innovation and performance are key to standing out and bringing a new window profile to market is a complex and time-consuming process. The timeline includes concept development, design, testing, and validation, all of which are crucial to ensuring the product meets the highest standards of performance and aesthetics. The VEKA OMNIA window profile, developed by VEKA in collaboration with MACO, is a testament to this principle. For this case study, MACO spoke to Lucy Kitchen, Product Marketing Manager, and Jack Scullion, Product & Innovation Manager at VEKA to find out more about how collaboration between the two resulted in a fairly smooth sailing development.